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Greensleep unveils new brand identity and launches collections with 99.41% natural raw materials

Press release Reading time 0 min By Benjamin Rodenbach
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Greensleep has been a pioneer in sustainable and healthy sleep solutions since 1992. The Belgian brand firmly chooses natural, eco-friendly materials such as 100% natural latex, organic cotton, and Texel wool. These materials are free from harmful substances and contribute to both sleep comfort and a more sustainable planet. With craftsmanship and innovation, Greensleep provides tailored sleep solutions for a restful night.

Sleeping on a bed without chemicals or metals. It not only sounds better, it truly is.

At Greensleep, a different path is chosen. "We are like David against Goliath," says Thibaut Lambrecht, owner of Greensleep. "We are a counter-reaction to mass production. Efficiency comes first for them; we start from a different principle: sleep quality."

Because sleep is the best medicine. "That’s not just what we say – science says so. It restores your body, sharpens your senses, and boosts your immune system," he explains. "It was my father who once asked: how can we make sleep better?" After research, they concluded that nature provides the best answer.µ

"Nature has already thought it all through," says Thibaut. "It creates better mattresses, beds, and pillows than humans do. Wool is the best air conditioning you can imagine. And latex triumphs over any foam in terms of comfort." That’s why Greensleep makes beds with pure materials. "We choose a way of sleeping that directly draws from the knowledge of nature."

Innovative Craftsmanship

At Greensleep, everything revolves around craftsmanship, with a workshop in Belgium where mattresses are made by hand. This artisanal process ensures attention to detail and high-quality materials. Seamstresses work daily on comfortable covers, where expertise and experience are essential to ensure quality.

What sets Greensleep apart is the combination of natural raw materials and innovative techniques. Mattresses can be completely disassembled at the end of their life cycle thanks to the use of special threads. Additionally, the TripleR label ensures full traceability and transparency in the production process. Through this, customers also find practical information for dismantling and recycling. With this close involvement in the production process, Greensleep ensures sustainable, quality sleep solutions that perfectly combine tradition and technology.

Circular and Eco-Friendly: Greensleep Sets the Bar High

The entire market is evolving towards circularity, but at Greensleep, they go even further. "At Greensleep, we aim for an almost waste-free production process," says Dirk Vandenbulcke, production manager at Greensleep. "We use only natural raw materials like natural latex, which is fully compostable."

Greensleep also opts for solid wood bed frames that last for decades. "Our bed frames can be reused at the end of their life cycle as pure new materials," explains Dirk. Even the textiles are reprocessed into yarn. "This ensures that our sleep solutions are not only sustainable but truly circular, with minimal environmental impact."

Timeless Design with a Sustainable Heart

Greensleep noticed that eco-products were often associated with outdated designs and decided this had to change. Therefore, the existing collections were completely redesigned while maintaining their unique identity. For example, the mattresses are not bright white, as organic cotton is not naturally that color.

Greensleep’s products exude a sense of modern nostalgia: timeless, elegant, and pure. The design is minimalistic yet thoughtful, with a focus on sustainability and craftsmanship.

Always Striving for Better

"We’ve come a long way, and I am proud of what we have achieved, but our work is not finished," says Thibaut Lambrecht. "We remain determined to bring that 99.41% of natural raw materials to 100%. It is a healthy obsession that drives us to innovate and improve constantly."
"Going against the tide is in our nature," Thibaut adds. "Just like our ongoing commitment to sleep quality. We will continue to follow that path, day in and day out."

"Going against the tide is in our nature," adds Thibaut. "Just like our unwavering commitment to sleep quality. We continue on that path, every single day."

General Information

  • Greensleep, a brand of International Bedding
  • Contact Person: Thibaut Lambrecht
  • Facts and Figures
    • Founded in 1990 by Georges Lambrecht
    • Market Area: Europe & Canada

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